What`s Your Story?3 Nov 2013
I have seen in my entire life that every great leader has a powerful story. Their story is not about living a boring life. Their story is about living life to the fullest. Their story attract the media to interviewed them. The ability to craft a good story is very important to attract the media. This free media exposure is the most effective way for an entrepreneur to promote their business.
Why you need a story?
Every time I was interviewed by the media, the journalist always curious how do I start my own business with $ 1 capital. The journalist thought that to start a business people need a lot of financial capital but after hearing my story he starts to see things differently. Later on, my story was published in one of the biggest newspaper in Indonesia.
So why do we need a story? Do we need a story to be exposed in the media? Do we need a story to change the world? Do we need a story to inspire others? Do we need a story to be rich? Do we need a story to get a job? Do we need a story to get a girlfriend? All these questions can only be answered by ourselves. We are the only person in the world that knows best about ourselves. We are the only one in the world that knows what do we need and what we do not need.